We quoted 10, 50, and 100 pieces with a setup amortized per part. The buyer ordered 12 and expects the 100-piece price because 'the program already exists.' The 100-piece price assumed one setup and a full bar.
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The 100-piece price is for 100 pieces on one release, not for the existence of a program. Twelve pieces pay the 10-piece price or a new break you are willing to write down. Say that in the quote so the PO cannot invent it later.
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A program that exists still needs a setup, a first article, and material bought for this release. Those are not free because you cut the part once.
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If you want a repeat price, offer it for a release within a stated window and a stated quantity. Open-ended 'program exists' is a discount you did not agree to.
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Questions and answers were written on this account when they were published.